How to Promote Your Business Online

If your business is using the Internet to its fullest extent, promoting your business online shouldn’t be a difficult task.

It can expand your reach, keep your business presence on the cutting edge of your industry, and save you advertising dollars. In some cases, a website – and the way it’s used – can actually make or break a business in the first couple of years.

Having a fully-exposed presence online also has a few very crucial advantages over more traditional advertising methods. When properly optimized, a website can help you:

1. Reach a global audience, or target a local market

Promoting your business online puts you in front of millions of potential prospects. Marketing online in the right networks allows you to solidify brand recognition on a much larger scale that, in the past, has never been possible.

But if your business model is aimed only at local customers, you can instead use a highly targeted message to reach your best prospects. By leveraging certain local-specialized classified advertising companies you can create awareness in your local area.

2. Make real-time content updates

When you promote your business online, you have the option of updating your website’s content as often as you wish. If you already have a website presence, adding a blog to it would do the trick.

Businesses will adapt faster to today’s always-changing environment – and there’s much less risk that your content will become obsolete over time. Many businesses these days are utilizing blogs to always have up-to-date information on their site.

3. Save promotion dollars

Online marketing can be very cost-effective, when compared to other “traditional” initiatives such as direct mail and print advertising.

Also, a single website can say a lot more about your company, products and services than dozens of direct-mail pieces.

4. Get valuable customer data

Finally, promoting your business online can give you access to valuable client and prospect information. Most websites that are used primarily for business purposes often gather statistical information about their visitors.

When properly applied, this information can help you create an even more effective, more targeted message.

These are some of the primary benefits you can expect when you promote your business online. Many businesses rely heavily on their online presence to drive new leads every single day. Some business, for example, have completely done away with having a physical office location!

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Brand marketing investment strategies

The art of marketing for a small business is not just getting tons of leads, but also converting leads to sales. A business with lots of leads and no sales, is soon out of business.

Over the years, I have discovered several very effective techniques to converting marketing leads into sales for a small business. Let me share with you a handful of these. To make them easier to digest, I have broken them into two categories: lowering barriers and increased marketing.

LOWER BARRIERS. This means remove the walls that stop your clients from buying. Each business will be a little different, but here are some of the most effective ways to remove the barriers to purchasing:

Give a Guarantee
Payment Plans
Testimonials
3rd Party Documentation
Competitive Pricing
Increased Expertise
Increased Value in your product
Samples

INCREASED MARKETING.

Compelling Call to Action. Having an offer is not enough, offer something they can not resist. Beware though, don’t make it too good to be true.
Unique offering. The more unique your offering is, the harder it is to compare to others and less competition you have.
Niche marketing. When marketing to a specific group, like real estate agents, you can quickly separate yourself from all others effectively reducing your competition and making you the only option.
Effective Follow up campaigns. Most people do not buy on their first exposure. Without an effective follow up campaign you can find yourself having very low conversion of leads to clients.
Using an email campaign or postcards to follow up can drastically increase your conversion of contacts to clients.
Scripts. Using a script for incoming calls, sales calls, common questions, will standardize your business and increase your conversion. This will assure each clients gets the same treatment regardless of the person handling the client.
Consultative Selling. When talking with a contact, asking questions and understanding their pain will drastically increase your conversion. Today’s consumer wants more than to just buy a service, they want a consultant to help them make good decisions. Ask questions before offering solutions.
Use more emotion. People buy emotionally and justify logically. Help your clients consider how it will feel once they have their problem solved. Use emotional words like, “Won’t you be relieved once this problem is resolved?” This helps them to feel better and creates an emotional satisfaction for your client that they can look forward to once you have helped them resolve their problem.
Enroll vs Close approach. Since most customers need 5-7 exposures to your product before they are ready to buy, consider your marketing an enrollment process. Help them get educated about your process and then enroll them into purchasing, especially if it is a larger ticket item.
Sort Prospects. When talking to a contact, decide if this person is ready to purchase, needs more time / information or is not interested at all. This can be the hardest of all strategies. This comes from know what the buying signs are of your clients. When they are showing buying signs, move them to the buying phase. If they are still pondering, enroll them. If they are really not interested, give them space and time and see what happens.
To get the best conversion, start by adding a few of these strategies to your current marketing mix and monitor your marketing numbers. Track your sales and if your overall conversion of contacts to sales is increased, stays the same, or is decreased.

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